PHP2Shell Explained: Why Websites Went Offline and What to Do Now
Two critical PHP flaws led governments and brands to take websites offline in October 2026. What happened, who is affected and a checklist for website owners.
The RoundPatch blog
Insights
Practical, research-backed thinking on marketing design, development and automation — and how to make each one faster and better with AI.
Why Developers Still Matter in the Age of AI
AI can build a website from a sentence. The data shows why experienced developers still matter, and how AI makes good ones faster.
AI in Marketing Automation: A Practical Playbook for Lean Teams
Marketing automation already saved teams from repetitive sending. AI is now taking on the thinking-adjacent work around it. Here is where to start, and where to…
AI Coding Assistants for Web Teams: What the 2025 Data Actually Says
One study says AI makes developers 56% faster. Another says 19% slower. Both are right, and the difference tells you how to use these tools well.
AI in Marketing Design: What to Automate, and What to Protect
Most designers say AI makes them faster. Far fewer say it makes them better. The gap between those two numbers is where marketing teams win or…
Email Deliverability in 2026: The Gmail and Yahoo Rules Every Sender Must Follow
If you send marketing email at volume, inbox placement now depends on a short list of technical and behavioural rules. Miss them and good emails go…
HubSpot CMS vs WordPress vs Webflow: Choosing the Right Platform for a Marketing Website
There is no best CMS, only the best fit for your team, your CRM and how often you need to change things. Here is how we…
How to Write a Creative Brief That Gets a Usable First Draft (From a Designer or an AI)
Most rounds of feedback are really a brief that arrived late. Seven questions, answered up front, save more time than any tool.
Open Rates Are Broken: The Email Marketing Metrics That Still Mean Something
If your open rate looks better than ever, it may not be your subject lines. It may be Apple's servers. Here is what to measure instead.
Instapage vs Unbounce vs a Custom Build: Where Should Your Landing Pages Live?
Campaign pages have different needs from your main website: speed to launch, easy testing and tight links to ads. Here is how the main options compare.
B2B Pitch Deck Design: A Senior Designer’s Structure for Decks That Win
Most B2B decks fail for the same reason: they are organised around the seller, not the buyer. Here is the structure and the slide rules we…
Building an Email Nurture Sequence That Sells Without Sounding Like a Robot
Most nurture sequences are a product brochure cut into five emails. The ones that work feel like a helpful colleague checking in at the right moment.
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