Core Web Vitals for Marketers: The Speed Fixes That Actually Move Conversion
Most websites still fail Google's Core Web Vitals on mobile. The fixes are rarely exotic, and the payoff shows up in conversions, not just rankings.
The RoundPatch blog
Insights
Practical, research-backed thinking on marketing design, development and automation — and how to make each one faster and better with AI.
Whitepaper Design: How to Make Long-Form B2B Content People Actually Finish
A whitepaper is a promise that the reader's time will be well spent. Design is how you keep that promise past page two.
ABM Personalization at Scale: How AI Helps BDRs Open Better Conversations
B2B buyers ignore irrelevant outreach and decide early. AI makes it possible to give every target account relevant content, and every BDR a reason to call.
Personalized Landing Pages at Scale: How to Build 50+ ABM Pages Without 50 Builds
Account-based marketing promises relevance. Most programmes deliver a generic page with a logo swapped in. Here is how to do real personalization at scale.
Design Systems for Marketing Teams: Stop Redesigning the Same Banner
Product teams adopted design systems years ago. Marketing teams, who produce far more assets, often still start every banner from a blank canvas.
HTML Email Templates: What Breaks, and How to Build Emails That Render Everywhere
Email is the one place where web design rules from a decade ago still apply. Here is how to build templates that survive Outlook, Gmail, dark…
Front-End Development for Marketing Websites: Building Fast, Maintainable Sites in 2026
Marketing websites do not need the heaviest framework on the market. They need clean, fast, accessible front-end work that editors can live with for years.
UX Research in the Age of AI: Faster Synthesis, Same Rigour
AI can summarise twenty interviews in minutes. It cannot tell you which three sentences will change your product. Here is how to use it well.
Marketing Reports That Lead to Decisions: Analysing Campaign Performance With AI
Most marketing reports describe what happened. Useful ones explain why, and say what to do next. AI makes the second kind much easier to produce.
AI-Assisted Website QA: Catching Errors, Broken Links and Accessibility Gaps Before Launch
Launch-day mistakes are rarely dramatic. They are typos, broken links and missing alt text multiplied across hundreds of pages. AI is very good at finding them.
Accessible Web Design: Fix the Six Errors Behind Almost Every Failure
Almost every website fails basic accessibility checks, and the reasons are surprisingly repetitive. Six fixes cover the vast majority of detected errors.
Lead Scoring That Sales Actually Trusts: Combining Fit, Intent and Behaviour
Most lead scoring models are ignored by sales within a quarter. The ones that survive are simple, transparent and built with sales, not for them.
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