Getting Found by ChatGPT and Google: SEO and AEO for B2B Websites
When an AI summary appears in Google, people click far fewer links. Being the source that AI assistants trust is now part of being found.
The RoundPatch blog
Insights
Practical, research-backed thinking on marketing design, development and automation — and how to make each one faster and better with AI.
Web Ad Design That Stops the Scroll: A System for Creating Variants at Scale
Ad performance is rarely decided by one brilliant design. It is decided by how many good ideas you can test, and how quickly you can learn…
Personalization Without the Creep Factor: Data, Consent and Relevance
There is a fine line between "they understand my business" and "how do they know that?". Good personalisation stays firmly on the right side of it.
Website Migrations Without Losing Traffic: A Zero-Downtime Checklist
Most traffic losses after a migration are not caused by the new platform. They are caused by URLs, redirects and details nobody mapped. Here is how…
The 50-Millisecond First Impression: What Visitors Judge Before They Read a Word
Before anyone reads your headline, they have already decided whether your site looks trustworthy. The research on that first glance is surprisingly specific.
HubSpot Workflows for B2B: Ten Automations Worth Setting Up First
HubSpot can automate almost anything, which is exactly why teams end up with hundreds of messy workflows. These ten do most of the useful work.
Design-to-Code Handoff: How Design Systems and AI Shorten the Build
The gap between an approved design and the built page is where quality quietly leaks away. A shared system and a better handoff close it.
From Wireframe to Prototype in Days: AI-Assisted UI/UX Workflows That Hold Up
AI can generate a screen in seconds. Turning that screen into a product people can actually use still takes design thinking. Here is how to combine…
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